accounting professor


Mediavine Programmatic Advertising (Ver 1.1)


The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.


We respect you and your privacy. collects some personal information to fulfill your order or reply to your message, but we will never sell, rent or trade any of your information with a third party. 

I fully respect your privacy and am committed to protecting your personal data.

We take reasonable precautions to protect your information. Please remember that the Internet is not a 100% secure medium for communication, and we cannot guarantee that the information collected about you when using the online services will always remain private. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit.

We ask that you read this Privacy Policy carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights about your personal information and details on how to contact us in the event you have a complaint.

We may change this Privacy Policy from time to time. We will tell you when this notice was last updated, so you may take the time to read it if it has changed since your last visit.

This Privacy Policy was last updated on 24th November 2022.



Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (“anonymous data”).

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped as follows:

Identity Data includes first name, last name, title, date of birth, and driver’s license information (where applicable).

Contact Data includes email address, postal address, and telephone numbers.

Technical Data includes internet protocol (IP) address, browser type, and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Profile Data includes your interests and preferences.

Usage Data includes information about how you use our website, products, and services.

Marketing and Communications Data includes your preferences in receiving marketing from our third parties and us and your communication preferences.

We also collect, use and share Aggregated Data, such as statistical or demographic data, for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which this Privacy Policy will use.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.


We collect, use, and disclose your personal information following the specific business and commercial purposes below:

To provide you with product information or services you have requested.

To understand service and website use.

To help improve our services and products using your feedback.

If you have provided us with your consent (e.g., opt-ins through email, SMS / MMS, direct mail, etc), we will store your data and communicate ARCH marketing messages.

To personalize your visit to our online services.

To contact you about market or product research.

To process your job application.

To facilitate a transaction or payment.

To de-identify and aggregate information collected through our online services and use it for lawful purposes.

We may use your data for marketing purposes, such as developing and providing promotional and advertising materials that may be useful, relevant, valuable, or otherwise of interest to you.

We may ask you to complete a satisfaction survey when you buy a product or service from us.

We may also publish articles with information collected about you. This will only happen if you have sent us the information yourself or consented to its use.

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us, such as your name, address, telephone number, and email address. When you browse our store, we also automatically receive your computer’s internet protocol (IP) address to provide us with information that helps us learn about your browser and operating system. Email marketing (if applicable): With your permission, we may send you emails about our store, new products, and other updates.

If you fail to provide personal data

Where we need to collect personal data by law or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.


When you provide us with personal information to reply to a message sent from our contact from, complete a transaction, verify your credit card, place an order, arrange for a delivery or exchange/return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. Let’s ask for your personal information for a secondary reason, like marketing. We will ask you directly for your expressed consent or provide you with an opportunity to say no. If, after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at


We may disclose your personal information if we are required by law to do so or if you violate our Terms of Service.



Our store is hosted on Squarespace, Inc. (Squarespace). They provide us with an online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Squarespace’s data storage, databases, and the general Squarespace application. They store your data on secure databases protected via various industry-standard access controls. Secure passwords, SSL encryption, disk-based encryption, firewalls, and other measures are in place that help them to protect your data. However, no company, including Squarespace, can fully eliminate security risks associated with the transmission of personal information through online transactions, and you do so at your own risk.

In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions.

Squarespace uses third-party payment processors to securely assist it in securely processing your personally identifiable payment information. Such third-party processors’ use of your personal information is governed by their respective privacy policies, which may or may not contain privacy protections as protective as this privacy policy. Payments for our products are currently processed and managed using the third-party vendor Stripe. You can read their privacy policy here. 

Squarespace uses the services of Peer1 Hosting for their website and for Squarespace-managed websites. Personal information hosted by or through Squarespace is subject to Peer1 Hosting’s privacy policy which may or may not contain terms as protective as this privacy policy. A copy of Peer1 Hosting’s privacy policy is available here.

You can read Squarespace’s Terms of Service or Privacy Statement for more information.


When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.

Google Analytics

We use Google Analytics to analyze the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at:

Comments and User Content Posted to the WebsitePost comments or user content on the website. You should be aware that any personally identifiable information you choose to provide there may be read, collected, or used by other users of the website, as well as other third parties. We are not responsible for the information you submit in these forums. We cannot guarantee that other users have not made copies of and/or will not use such information outside of the Website. We are not responsible for the information you choose to post on our website.


We take reasonable precautions to protect your personal information and follow industry best practices to ensure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have established procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


Like most websites, we use small bits of data called cookies stored on users’ computers to simulate a continuous connection. Cookies let us ‘remember’ information about your preferences and passwords and allow you to move within our Service without reintroducing yourself within a browser session. Disabling cookies does not prevent you from accessing websites our website, but some features of our site may be degraded.

We may share your information with the following third parties:

Those third parties who need to handle it so we can deliver the products you have ordered from us;

Marketing agencies/advertising partners to carry out marketing activities on our behalf; ● Event companies who manage and run events on our behalf;

Research agencies to research on our behalf;

  1. Data processors who we appoint to carry out work on our behalf

  2. Our authorized distributors

  3. We do not allow other companies to collect your personally identifiable data through our online services unless it is needed to provide a product/service you have requested.

  4. We will share personal information with law enforcement or other authorities if applicable law requires it.

Cookies and Similar Technologies. When you use the online services, we may send one or more cookies – small text files containing a string of alphanumeric characters – to your device. We may use both session and persistent cookies to collect certain information automatically. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be used by your browser on subsequent visits to the online services. When you use online services, we may also automatically collect certain information from your device by using similar technologies, including “clear gifs” or “web beacons.” Please review your web browser “Help” file to learn the proper way to modify your settings about such automated data collection. Please note that if you delete, or choose not to accept, such technologies from the online services, you may not be able to utilize the features of the online services to their fullest potential.

The automatically collected information may include your IP address or other device address or ID, web browser and/or device type, the web pages or sites that you visit just before or just after you use the online services, the pages or other content you view or otherwise interact with on the online services, and the dates and times that you visit, access, or use the online services. We also may use these technologies to collect information regarding your interaction with email messages, such as whether you opened, clicked on, or forwarded a message. This information is gathered from all users.

We use this information to assess how many users access or use our online services, how they interact with our online services, which content, products, and features of our online services most interest or are of most value to our users, what types of offers and incentives our customers respond to, and how our online services perform from a technical point of view.

Non-essential cookies. We use these cookies for online marketing purposes, the website works without them but we can’t improve our website performance and / or online marketing effectiveness without them. These cookies can be disabled if you don’t want to use them.

Google Analytics. We work with Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the website and report on activities and trends. You can learn about Google’s practices by going to, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at

Third Party Web Beacons and Third Party Buttons. We may also implement third-party content or advertising on the online services that may use clear gifs or other web beacons, allowing the third-party content provider to read and write cookies to your browser in connection with your viewing of the third party content on the online services. Additionally, we may implement third party buttons (such as “like” or “share” buttons) that may allow third parties to collect information about you through such third parties’ browser cookies, even when you do not interact with the button. Information collected through web beacons and buttons is collected directly by these third parties, and Arch does not participate in that data transmission. Information collected by a third party in this manner is subject to that third party’s own data collection, use, and disclosure policies.

Visibility Statistics. We use Visibility Statistics to analyze how users interact with our online services and the content found within it. Mouse movements, mouse clicks, page scrolling and text entered into search boxes and website forms may be recorded for statistical reporting purposes and to improve site usability. The data compiled is for internal use only.


The website allows users to interact and post content through various social media sites, including Twitter, Facebook, Google+, Instagram, Dropbox, Tumblr, foursquare, Flickr, YouTube and Vimeo. Your interactions with such tools and any information you provide in connection with these interactions are publicly viewable outside of the website domain. Each social media site has its own privacy policies, which may be more or less protective than this. If you do not wish for this information to be disclosed, then you should not use these tools. We are not responsible for the information you post in this forum.

Our site also includes Social Media Features, such as the Facebook button, and Widgets, such as the Share this button or interactive mini-programs that run on our site. These Features may collect your IP address and which page you visit on our site and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.


By using this site, you represent that you are at least the age of majority in your state or province of residence or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.

Protecting the privacy of young children is especially important. Our online services is not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 16 without obtaining parental consent. If you are under 16 years of age, please do not use or access the online services at any time or in any manner. If we learn that personal information has been collected on the online services from persons under 16 years of age and without verifiable parental consent, we will take the appropriate steps to delete this information. If you are a parent or guardian and discover that your child under 16 years of age has obtained an account on the online services, then you may alert us at and request that we delete that child’s personal information from our systems.


We reserve the right to modify this privacy policy at anytime, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. Suppose we make material changes to this policy. In that case, we will notify you here that it has been updated so that you know what information we collect, how we use it, and under what circumstances we use and/or disclose it.

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose.

If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent in compliance with the above rules, where this is required or permitted by law.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.


California resident privacy notice

This California Resident Privacy Notice supplements the information and disclosures contained in our Privacy Policy. It applies to individuals residing in California from whom we collect personal information as a business under California law.

Your California privacy right

If you are a California resident, you may exercise the following rights.

Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of personal information collected or disclosed by us; (2) purposes for which categories of personal information are collected; (3) categories of sources from which we collect personal information; (4) categories of third parties with whom we disclosed personal information; and (5) specific pieces of personal information we have collected about you.

Right to Delete. Subject to certain exceptions, you may submit a verifiable request that we delete personal information about you that we have collected from you.

Verification. Requests for access to or deletion of personal information are subject to our ability to reasonably verify your identity in light of the information requested and pursuant to relevant CCPA requirements, limitations, and regulations. To verify your access or deletion request, please provide us with your current name, email address, and phone number in your request and we will reach out to you to obtain additional information, if necessary.

Right to Equal Service and Price. You have the right not to receive discriminatory treatment for exercising your CCPA privacy rights, subject to certain limitations.

Right to Request. You may request information once per calendar year about our disclosures of certain categories of personal information to third parties for their direct marketing purposes. Such requests must be submitted to us through email provided below.

Submit Requests To exercise your rights under the CCPA, please email


Your contact details used for marketing will be kept until you inform us that you no longer wish to receive such information from us.

In some circumstances, you can ask us to delete your data: see Your Rights below for further information. Even if we delete your personal information, it may persist on encrypted backup or archival media for legal, tax, or regulatory purposes.

In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes. We may use this information indefinitely without further notice to you.


Under certain circumstances, you have rights under the data protection laws concerning your personal information. These are the following:

Right of access to your personal data;

Right to request correction of your personal data;

Right of erasure of your personal data;

Right to object to the processing of your personal data;

Right to request the restriction of processing of your personal data; and

Right to request transfer of your personal data (data portability).

If you would like to exercise any of those rights, then please contact us using the Contact Details above.

Let us have enough information to identify you, provide us with proof of your identity and address and let us know what information your request relates to. We will respond to you within one month of the request.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

If you believe that the information we hold on you is incorrect, you can request to see this information and even have it corrected or deleted. Please address any queries or complaints to us directly.

Where applicable, you can complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (

If you would like to unsubscribe from any email newsletter, service emails or marketing, you can also use the ‘unsubscribe’ option at the bottom of our email marketing communications. We can take up to seven business days to remove you from our mailing lists.


If you would like to access, correct, amend or delete any personal information we have about you, register a complaint or want more information, please get in touch with us at


This Site is affiliated with CMI Marketing, Inc., d/b/a Raptive (“Raptive”) for the purposes of placing advertising on the Site, and Raptive will collect and use certain data for advertising purposes. To learn more about Raptive’s data usage, click here:


Scroll to Top